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1. Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

by Baker, Michael J 1935- [editor.] | Saren, Michael [editor.].

Edition: 3rd edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).

2. Marketing graffiti : the writing on the wall / Michael Saren.

by Saren, Michael [author.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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